Online video content, unlike television, has the ability to explain a product, feature or service unconstrained by the limitations of advertising timings. Although television remains a massive advertising revenue generator, customers seeking information about a product they intend to purchase will undoubtedly include online searching as part of their research. As customers become more banner blind, viewers will seek out or be attracted to relevant content, and will only tolerate online advertisements for a very short period. The websites that can provide this information in a fresh and dynamic platform will have a great opportunity to convert customers to their brand and product range as part of their overall marketing strategy.